SVV Leads Investment in Elelem: Pioneering the Future of Brand Visibility in AI-First Search
SVV is proud to announce our investment in Elelem, a category-defining Generative Search Analytics platform that's fundamentally reimagining how brands navigate and dominate the seismic shift from traditional search to AI-powered discovery.
Visionary Leadership Shaping the Future of AI Discovery
Elelem is led by CEO Tom Salvat and CTO Tom Wilson, serial entrepreneurs who previously founded and scaled successful technology ventures in the AI content marketing space. Their deep domain expertise and firsthand experience watching AI fundamentally disrupt digital visibility positions them uniquely to solve what has become the most critical challenge facing every brand today: maintaining brand relevance and control as generative AI becomes the dominant interface between companies and their customers.
The Existential Threat No Brand Can Ignore
The data is stark and undeniable. Gartner predicts organic search traffic will fall by over 50% by 2028. Semrush reports AI-generated results already command 13% of all queries - and this number is accelerating exponentially. We're witnessing a complete paradigm shift: the era of competing for placement on search results pages is ending. Instead, brands must now influence how AI systems understand, interpret, and present their content - often without any attribution or direct link back to the source.
Revolutionary Technology That Delivers Unprecedented Control
Elelem has built the industry's most sophisticated Generative Engine Optimization (GEO) infrastructure, combining breakthrough innovations that give brands unprecedented power in this new landscape:
GEN AI Simulator: A cutting-edge Retrieval Augmented Generation system that doesn't just analyze - it precisely simulates how GenAI platforms discover, evaluate, and rank content, providing brands with a clear roadmap to AI visibility
Proprietary AI Content Management Agent that enables brands to actively shape and control how AI systems interpret and utilise their content - transforming them from passive content providers to active participants in the AI ecosystem
Real-Time Performance Intelligence: Elelem transcends traditional analytics by creating the industry's first verifiable link between AI-driven queries and actual business outcomes, with real-time scoring technology that transforms complex insights into precise, executable optimisation strategies
Why This Investment Matters
SVV Founding Partner, Brian Kinane, stated: "Elelem isn't just solving a problem - they're driving an entirely new category of enterprise software. As AI becomes the primary interface for information discovery, Elelem's pioneering generative-search analytics platform represents the most critical infrastructure investment brands can make. We're backing what we believe will become the essential operating system for brand visibility in the AI era. Tom and Tom have built technology that doesn't just help businesses adapt to this transformation - it positions them to lead it."
Looking Ahead
Elelem is empowering brands to transform the AI search revolution from an existential threat into their greatest competitive advantage. In a world where AI mediates every customer interaction, Elelem ensures brands don't just survive - they thrive with unmatched transparency, control, and strategic advantage.
