Built by founders, for founders.

Marketing's one job is qualified leads. How to build the engine that produces them, pays for them and gets others to sell, for pre-seed and seed enterprise AI companies.

Pre-revenue is not pre-evidence. The twenty-four things a pre-seed investor tests, across six pillars, and the twenty-four red flags to sort before you raise.

Paying customers, and a product in production. The twenty-four things a seed investor tests, across six pillars, and the nineteen red flags to sort before you raise.

From evidence to repeatability. The twenty-four things a Series A investor tests, across six pillars, and the nineteen red flags to sort before you raise.

A twelve-slide seed deck for the first meeting: one message per slide, with speaker notes on what investors read on each one.

Work out what a round does to your cap table before you talk to investors: the price per share, how convertibles convert, the option pool and who owns what afterwards.

An index of every document the next investor will ask for, with an owner, a status and a link, plus the steps of a raise from defining the round to the first board meeting.

A market size built from counted organisations, not a top-down report: TAM, SAM, your beachhead and the expansion waves, each with its assumptions and sources.

One document that says who you sell to, why they buy now, how you describe the product to them, and who else they could choose.

One place for every deal, with written stage definitions, so pipeline value, weighted value, coverage and win rate mean the same thing every week.

A proposal you send a customer: the problem in their numbers, the outcome you will prove, the plan, the price and the terms on which the pilot becomes an annual contract.

What a buyer's security team wants to see before they say yes, answered once and kept current: a trust pack to send ahead, and a starter security questionnaire with your answers.

A month-by-month cash plan that tells you how much you burn, when the cash runs out, and the latest month your next raise must open.

One register of every contract you have signed, and from it the monthly ARR bridge and the revenue-quality split the next investor will price.

The cost of one unit of work your product does against the price you charge for it, then per customer and at 10, 50 and 200 customers.

The decisions to make before you sign a founders' agreement, the UK and Ireland points to check, and what the next investor will look for.

A costed plan for your first hires after the round: who, when, what each costs a month, the gap each one closes and the test that says the hire has worked.

A two-page update in the same format every month: the five numbers, what happened, and what you need.

A twelve-slide board pack for a seed-stage company: numbers first, decisions asked for, the same format every quarter.